A Dallas video game shopkeeper has made the bold decision to sell his wares only to children who are doing well at school - and can prove it.
Brandon Scott, who manages a branch of the GameStop chain, has instituted a policy whereby school-age customers must bring an adult with them when buying a video game, and the adult must confirm that the child is getting good grades.
"I'm probably going to get in trouble for this, but to me it's worth it, because the kids understand that somebody cares," Scott said.
And that's not all.
Youthful prospective customers have to be on their best behaviour in the shop. They are not allowed to swear "or use the N-word", Scott explains. We suspect the N-word is not 'Nintendogs'.
"Pull your clothes up," Scott added.
A slightly frightening man, this Brandon Scott, but one who believes in what he's doing. And who may shortly be out of work as a result of his actions. It's probably worth pointing out to him (if you happen to be driving down the 'I-20') that some children get bad grades because they struggle to grasp given topics, not because they spend all their time huffing goofballs down the arcade, but his heart's in the right place.
In the lazily amoral world of video games, this brand of benign fascism is all the more impressive. And baffling.