Valve founder Gabe Newell is extending the olive branch to Electronic Arts, who recently opted to go their own way with the launch of "Origin."

Not surprisingly, Newell views publishing on Steam as the best possible move for EA, saying that it's Valve's job to prove that they are "creating value on a regular basis."

"I think at the end of the day we?re going to prove to Electronic Arts they have happier customers, a higher quality service, and will make more money if they have their titles on Steam. It?s our duty to demonstrate that to them. We don?t have a natural right to publish their games," Newell told Develop.

As for why EA left in the first place, Newell said it's "down to a whole complicated set of issues." In confirming that Battlefield 3 won't be Steam, EA said that they took issue with Valve's "restrictive terms of service" and the fact that Steam restricts their ability to "connect directly with the consumer.

Valve naturally has a vested interest in bringing EA back to the fold, if only because it looks good for the catalog. Right now though, it's looking like Battlefield 3 is going to remain firmly on Origin.

This article originally appeared on as Valve: We Need to Convince EA It's a "Smart Decision" to be on Steam