Project Ten Dollar. Online Pass. Uplay Passport. Gradually, all the big publishers are adopting some means of clawing back revenue from those who purchased preowned games. Ultimately, though, it's the consumer who loses out, especially with popular titles -- some retailers charge close to full price for preowned games, and then the consumer is expected to pay another $10 for the privilege of playing online., which is launching later this year, aims to rethink the used games marketplace and create an "industry-friendly" way for gamers to trade in titles and pick up games for a reasonable price. Simultaneously, the company will rebate publishers a percentage of all used games sales generated through's marketplace -- the company estimates around $500 million will be given back to publishers over its first 4-5 years.

The company also plans to share used game data with publishers -- how many times an individual title is bought and sold, how long it is between a game's launch and when it is traded in, and typical trading prices. In this way, publishers will theoretically be able to see which of their titles retain their players and which are seen as more "disposable" titles. The optimistic among us would hope that publishers would use this information to set up more pricing strata, with shorter, more "disposable" games selling for cheaper. It's nice to want things, isn't it?

You can find out more about and its mission here, but the service won't be live until later in the year.

This article originally appeared on as New Site Aims to Create 'Industry-Friendly' Used Games Marketplace