When Madden 12 arrives in August, it will be just the beginning for EA Sports. Like the GM of the Buffalo Bills, EA General Manager of Football Cam Weber is touting a "three year plan" for the franchise.

Among other things, Tiburon plans to focus on "investing heavily in the core gameplay." That includes making sure that player behavior is flawless from "whistle to whistle," Weber said. In other words, players may finally stop running through walls after scoring touchdowns.

Weber also praised the Autolog feature introduced in Need for Speed: Hot Pursuit, which makes it possible for players to compare stats with friends at any time.

"We're talking about it for football," Weber said. "I don't have anything to announce, but I absolutely think it's the way of the future."

Weber is doubling the size of the current team, and plans to invest heavily in the franchise's web infrastructure over the next few years.

We'll be taking a closer look at Madden 12 soon, so expect more detailed info before too long. Whatever new features Tiburon rolls out though, expect them to be just the beginning of the process.

This article originally appeared on GamePro.com as Madden GM Touts Three Year Plan