Brits will simply purchase the title in-store where they'll receive a 12-digit code either on a receipt, via email or as a text message, according to Eurogamer. This is the code they must use online to download the games.
Initially 42 stores across the UK will be offering the downloadable games including MAG, the God of War Collection, and Wipeout Fury. The retailer hopes that by mid-September all 620 stores will be offering the full range of 50 games. Furthermore, Brits will also be able to get their hands on PlayStation Network vouchers from Game stores.
"For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products," said Ian Shepherd, GAME Group CEO
Robert Fisser, VP Sales and Commercial Development, SCEE added: "We are excited by the partnership with GAME Group, which will see over 6,000 in-store sales associates promoting the fantastic content available on PlayStation Network to a new audience of over 3.5m customers each week, significantly increasing awareness of digital gaming among new consumers."