EA is serious about making its rebranded Origin service a major player in the digital download sector. As such, it's planning to release more titles digitally exclusively via the platform, as well as offering Origin-specific bonus content to distinguish them from releases on rival platforms. EA apparently has no plans to drop support for other platforms altogether, though, as it hopes to reach the widest possible audience through other retailers. Despite this, though, it hasn't stopped the publishing giant from removing Crysis 2 from Steam, along with Alice: Madness Returns and any mention of the upcoming Battlefield 3.

"We are going to continue to be great partners for our retail channel partners as they evolve their business models to account for digital," EA Games president Frank Gibeau told Gamesindustry.biz earlier today. "But at the same time you talk about platform exclusives like Halo or Uncharted, EA's going to have some of our own platform exclusives."

One high-profile title which has already been confirmed as an EA "platform exclusive" is BioWare's upcoming MMORPG, Star Wars: The Old Republic. Gibeau admits that the move is largely to build an audience for Origin but also claims it's an opportunity for the company to "better manage the downloads."

"I think long term you'll see we believe in reach, so we will have other digital retailers for our products because we want to reach as many audiences as possible," Gibeau continued. "But at the same time if we can use exclusive content or other ideas to help grow our audience then we're going to do that because we're growing a platform."

Of course, a lot of PC gamers are already very happy with a large, well-established platform that works very well both as an online store and a community setup -- it's called Steam. Many PC gamers now prefer to keep their digitally-purchased titles easily accessible in one place by using Steam -- this move by EA will split the market and may end up discouraging some players from purchasing EA products altogether.

EA still hasn't responded to our request for comment on our earlier Crysis 2 story.

This article originally appeared on GamePro.com as EA Planning Origin Exclusives