Amazon is expected to launch a new version of its Kindle e-book reader - called the Amazon Kindle DX - today, and the web is awash with rumours of how the new product will look.

Despite the lack of officially released details the web is filled with oodles of alleged insider information. Here's a complete rundown of all the latest speculation.

Amazon's Kindle DX will be big

The key feature of the Kindle DX is its size. The DX is said to have a 9.7in display. That's nearly 4in larger than the current Kindle 2's 6in offering.

Designed for newspapers & magazines

The new Kindle is expected to be tailored specifically for displaying newspapers and magazines. The distinction may come down largely to the screen size: As The New York Times points out, the extra real estate could allow for publications to more closely mirror their print formats, building a mix of editorial and advertising content into the space and thereby generating additional revenue.

The New York Times, in an oddly vague sentence about itself, notes that it is "expected to be involved in the introduction of the device". Some rumours suggest the paper's current Kindle subscription fee of $13.99 a month in the US will drop down to $9.99 a month on the new device. A number of other publishers are thought to be on-board as well.

Optimised for schools

The Kindle DX is expected to be optimised for textbooks, too. At least six US schools are believed to be involved in a 'pilot programme' in which they'll hand out Kindles to incoming freshmen and allow them to get textbooks on the devices. Pace University, Case Western Reserve University, Reed College, Arizona State University, Princeton University, and the Darden School at the University of Virginia are the institutions that have been named.

Kindle DX's new software features

Amazon's newest Kindle is said to come loaded with a build-in PDF reader and a "more fully functional web browser" than its predecessor. The DX is also rumoured to have a new function that'll allow you to create annotations within texts, in addition to the standard highlights and notes.

The Kindle DX won't be alone

A handful of other companies are supposedly working on similar newspaper - and magazine-friendly reader devices. Hearst, USA Today, the Financial Times, and News Corp are all said to be involved in device-making deals. Even Apple, by some accounts, could be working on a periodical-ready tablet that could compete directly with Amazon's Kindle DX.

The Final Countdown

The Amazon news conference is scheduled for 2:30pm GMT today at Pace University in New York. The event is open only to media outlets and only by invitation.