China-based broadcaster Phoenix TV yesterday announced the launch of a "2&7" distributed cloud data center platform to help migrate its global operations to a cloud-based ICT platform.

The "2&7" distributed cloud data center network comprise Phoenix TV's two main centers in Beijing and Hong Kong, plus seven offices located in Shanghai, Taipei, London, Paris, Washington DC and Los Angeles. This ring of data center and offices will help Phoenix TV to deliver news content and information on multiple screens, in high-definition and on multiple platforms.

The move will help Phoenix TV to accelerate its content production worldwide away from tape-based production to online, real time availability and provide its viewers with an enhanced user experience. The initiative is the core of Phoenix TV's omnimedia strategy.

According to Venecia Liu, research VP from Gartner, an omnimedia approach content distribution will leverage multiple traditional and new media channels for viewers to access the content anywhere, at any time. This has contributed to further the advancement in technologies such as cloud computing, big data and the mobile internet.

Resource-sharing platform

Wang Hongbo (pictured), Phoenix TV's deputy director of information and network management, said: "The advent of cloud computing has brought new challenges and opportunities to the IT industry. Our transformation to meet the demands of the omnimedia age see us building a resource-sharing platform that converges our corporate resources and serves our scattered institutions, faster and cheaper.

"We believe that Huawei's distributed cloud data center solution is helping us to deploy a highly secure, reliable and operable IT platform," he added.

David He, president of marketing and solution sales of Huawei Enterprise Business Group, said, "With technical innovations, Phoenix TV is interconnecting its global resources and providing a high-quality omnimedia platform for its global consumers."

Phoenix TV has completed its data centers in Beijing, Hong Kong and London. By the end of 2014, Phoenix TV will have built and integrated its six remaining regional data centers. The new architecture provided by Huawei helps Phoenix TV to logically manage physically dispersed data center resources in a unified manner, enabling Phoenix TV to deliver news on key events from around the world in as little as five minutes.

In addition to the distributed cloud data centers, Huawei is also providing its cloud operating system, called FusionSphere, its USG9500 series firewall, its S9700 switch, OceanStor Enterprise Storage, and modular data center IDS2000.

As a result, Phoenix TV has achieved an about 20% decrease in construction cost and 60% increase in server utilization. Phoenix TV is one of the earliest users to replace traditional tape libraries with Huawei's Universal Distributed Storage (UDS), improving archiving efficiency by five times, and increased migration efficiency by 15 time.