HP recently launched the HP Moonshot, a software-defined server infrastructure aimed to help enterprises meet the demands of the exponential growth of connected devices, while also reducing power, space and operational costs.

The second-generation HP Moonshot system consists of the HP Moonshot 1500 enclosure and application-optimized HP ProLiant Moonshot servers which offer processors from multiple HP partners, each targeting a specific workload.

Social media, cloud, mobility and big data, are being touted by HP as the "four mega trends" that drives the need of such new infrastructure economics, to allow enterprises to scale and adapt to the trends.

"We've reached a point where the space, power and cost demands of traditional technology are no longer sustainable," said Meg Whitman, President and Chief Executive Officer, HP. "HP Moonshot marks the beginning of a new style of IT that will change the infrastructure economics and lay the foundation for the next 20 billion devices."

An IDC study reveals parallel results wherein it states that by 2020, there will already be 30 billion connected devices, and 10 Million apps that will be interacting with each other.

Veronica Escalante, Category Manager, Industry Standard Servers and Software, HP Philippines says that if businesses continue to use traditional servers to support these mega trends, on a global scale, thousands of new power plants would be built, and US$10 billion to $20 billion would be spent on data centers.

The first of a series of servers, the first HP ProLiant Moonshot server is available with the Intel Atom S1200 processor and supports web-hosting workloads. It consists of the HP Moonshot 1500 enclosure and application-optimized HP Proliant Moonshot servers.

The HP Moonshot 1500 is a 4.3u server enclosure that is fully-equipped with 45 Intel-based servers, one network switch and supporting components. It supports 1,800 servers per rack and occupies one-eighth of the space required by traditional servers, committing to utilize 89% less energy, 80% less space, and costing 77% less.

HP currently has 25 silicon and software partners including AMD, Applied Micro, Calxeda and Intel, among others. Escalante notes that they are looking to grow "a developer community where partners can develop and come up with an optimal design for a specific software" that will be used in their future products.

Following this, they have also scheduled for release in the second half of 2013, the new HP ProLiant Moonshot servers that will support emerging web, cloud, and massive scale environment, as well as analytics and telecommunications. Future servers will be delivered for big data, high-performance computing, gaming, financial services, genomics, facial recognition, video analysis and other applications.