Google has once again reduced the pricing of its Compute Engine, this time by about 10 per cent, as a result of increased efficiency in its datacentres and falling hardware costs.
The change is effective immediately across all instances in every region.
"We believe that compute -- the core of any Cloud workload -- should be simple and fast to provision, scale without effort, and be priced in accordance with Moore's Law," Google technical infrastructure senior vice-president, Urs Hölzle, said.
"Using Compute Engine doesn't just lower costs, it makes developers more productive, agile and efficient. A small company like Snapchat can reach a global audience with just a few people on its development and operations team. Workiva... can focus on solving the needs for its users rather than managing infrastructure."
In March, Google "set a new standard for economics in the public Cloud" (according to Hölzle, that is) when it slashed prices across its entire Cloud Platform by between 30 to 85 per cent.
At the time, the cost of Compute Engine was reduced 32 per cent, App Engine pricing decreased by 37.5 per cent per instance-hour, Cloud Storage was discounted to $US0.026 per gigabyte (GB), and BigQuery price dropped by 85 per cent.
Google also promised sustained-use discounts which start automatically for customers which use a virtual machine for more than 25 per cent of the month. An entire month's use includes an additional 30 per cent over the new on-demand prices, amounting to a total reduction of 53 per cent of the original price.