Eleven creative and digital start-up businesses in Glasgow have won £620,000 between them to help develop innovative new products and services.

The successful companies were winners in the "Digital and Creative Clyde Launchpad" competition, which was started in January 2013 by the UK's Technology Strategy Board, in partnership with Creative Clyde.

Among their innovative ideas for new products are a small flexible digital tag for wireless monitoring and security applications, a 3D virtual reality technology that creates "highly immersive branding", and computer games rendering technology that will help make feature films easier and cheaper to produce.

The Digital and Creative Clyde Launchpad was designed to accelerate the growing community of creative businesses in Glasgow. The competition was open to SMEs, and after a series of competitive rounds the successful eleven companies have been offered up to 60 percent funding for their R&D projects, up to a maximum of £60,000 per project.

The companies now have six months to court other investors and funders to gain match funding to enable them to complete their R&D projects.

David Bott, director of innovation programmes at the Technology Strategy Board said: "The idea of a launchpad is to draw companies, investment and people into the digital and creative cluster and encourage networking and cooperation."

The eleven winners are Connect-in, Axis Productions, Market App, Streamba, Screenmedia Design, Front Page, Creative Training Unlimited, Distrify, Stem Cloud, Dimensional Imaging and We Are Snook.