Australia's first fashtronics store will open tomorrow in Sydney selling wearable fashion inspired electronics accessories at its Dick Smith-backed Move store.
The Bondi Junction store will sell computers and mobile devices to consumers who want their technology with a twist of their own individuality and style.
Move's architecture works with leading figures in fashion and design to inspire the store's collection including a curated and celebrity endorsed editor's section, where customers can purchase fashion focused technology products chosen by leading style icons.
The new Move concept is backed by Dick Smith and will target a new audience who will be able to purchase style-inspired technology in an appealing environment.
Dick Smith chief executive, Nick Abboud, said Move was pioneering the growth of style inspired technology in Australia.
"It is an exciting brand that targets customers who are interested in wearable technology -- a trend we've witnessed overseas where the demand is growing," he said.
"Move is at the beginning of its evolution and we plan to make the brand available to more customers in equally unique stores in new locations soon".
To celebrate its launch Move has selected Connected to Style as its first theme, inspired by the lifestyle of New York-based, Australian model, stylist and 4th and Bleeker blogger, Alexandra Spencer.
Spencer will curate a range of her favourite, stylish technology products, which will be unveiled at launch.
Also at the launch, leading Australian fashion duo Romance Was Born will unveil their limited edition smart phone and tablet covers.
The first Move store, at Westfield Bondi Junction, will open with a performance by Timomatic from 10:30am on October 5 at Westfield Centre Court on Level 4.