My primary goal at DEMO is to pick only the very best products to launch and remove any barriers to making getting them onstage, including price. One of the big misconceptions about DEMO is that it costs an arm and a leg for every startup to participate. But that simply isn't true. The pricing structure is tiered. And best of all, any startup with less than $500,000 in funding can apply for a full scholarship. If selected to present at DEMO, scholarship winners pay nothing. For DEMO Mobile, the deadline to apply for scholarships is next week on January 17.

If you are a bootstrapped or seed-stage startup that wants to launch a mobile product at DEMO Mobile on April 17 in San Francisco, the time to apply is now. (The final deadline for everyone is February 15, so now is a good time to apply regardless). Is your product good enough to make the cut? Find out. It takes only 15 minutes to fill out the form.

Those who make it onstage as one of 20 finalists from hundreds of applications, will get to debut their product in front of an audience of investors, the tech press, and get personal feedback from our growing roster of judges such as Kleiner Perkins general partner Chi-Hua Chien, Runkeeper founder Jason Jacobs, and Google Ventures partner/Android co-founder Rich Miner.

We are going to give away as many scholarships as we can. These scholarships are made possible by some of our key sponsors, including Microsoft (which is particularly looking to support Windows 8 apps--enter the Windows Startup Challenge for another chance to launch at DEMO Mobile) and AARP (mobile health and other products targeting people over 50). These scholarships are awesome. If your company is interested in helping the startup community through a DEMO Scholarship Sponsorship, please contact Neal Silverman.