The Cloud has become the new normal, according to Amazon Web Services (AWS).
At AWS re:Invent 2014 conference in Las Vegas, senior vice president, Andrew Jassy, said businesses of every size are deploying new applications by default in the Cloud.
"Large companies are also trying to figure out how to migrate as many of their applications to the Cloud as fast as possible," he said.
In the past, most companies had their own infrastructure on-premises that had "little compute and storage."
"All of the features you wanted to add to these services required teams to build themselves, and hardly any change was accomplished," Jassy said.
"What you had were these companies spending millions of dollars for expensive and inflexible infrastructure that was kind of frozen in time."
For Jassy, the "new normal" is where companies have a large and robust fully-featured technology infrastructure platform at their fingertips to "get from idea to launch as fast as possible."
Based on this philosophy, AWS has expanded into 11 regions around the world, and Jassy said a region for AWS is a place where the company has multiple datacentres.
He said this is a different approach that sets AWS apart from other providers, which may only have a single datacentre and call it a region.
"Our customers want to deploy their applications across multiple datacentres, so we have 28 availability zones across those 11 regions," Jassy said.
The cost of innovation
To remain competitive, he said every company in the world has to "keep transforming their customer experience."
While having a lower cost structure is an enabler for transformation, Jassy said it is typically not the main driver.
"Agility and innovation are drivers, and the Cloud enables that in a very significant way," he said.
Jassy said the value of a very large, fully-featured technology structure platform goes beyond not needing to "reinvent the wheel when building applications."
"It's also how fast you can deploy servers if you want to experiment and do something new," he said.
"In the old world, you ask engineering teams how long it takes to get a server to try to experiment, and the answer you get is 10 to 18 weeks."
Situations such as this can be "maddening and demoralising," and leads people inside a company to not consider experimenting or innovating.
"With the Cloud, you can spin up thousands of servers in minutes, which means you can go from idea to launch in record time," Jassy said.
"It changes how companies think about innovation and expands the group of people inside the company that think about new ideas."
Patrick Budmar attended re:Invent 2014 as a guest of AWS.