Sky's Now TV streaming service has been popular since launch but many users branded the pricing expensive, especially for Sky Sports. Well the firm has changed its model with a new Sky Sports Week Pass. Read: Sky Now TV Box review - is Sky's little and cheap media-streamer a good deal for on-demand TV fans?
Up until now, the only way to watch Sky Sports on Now TV was to buy a 24-hour Day Pass for a steep £9.99. The new Week Pass, does what it says on the tin, allowing viewers to watch a week's worth of sport for one fee – including the new Sky Sports 5 channel. See also: Virgin Media adds new Sky Sports channels and TV Season Ticket.
You might think that if one day costs £10, then a week will cost a bomb – are you thinking about £50? Well it actually costs just £10.99 and the Day Pass has been reduced to £6.99.
Gidon Katz, director of Now TV, said: "With the start of the football season just days away, this is a great time to be giving sports fans even more choice. We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that. Now fans simply have to decide if they want to snack on a day pass or feast on a week's sport."
The changes come into effect this week with the lower priced Day Pass available from tomorrow and the Week Pass on sale from the Now TV website from 14 August.
However, there are a couple catches…
The new Now TV pricing and Week Pass will only be available until 27 November. Although Now TV is available on a range of devices including PC, Mac, iPad, Android, Xbox One, PS4, YouView and Roku, the new Week Pass won't be redeemable on Apple TV review.
In related news, TalkTalk is offering its Sky Sports Boost package for half price. Starting on 14 August and available for three months, it will cost just £15 per month. An 'open day' on 16 August will let TalkTalk and Virgin Media customers watch Sky Sports for free.