Sure, smartphones and tablets are nice, but Americans really, really love their TVs. A new Nielsen study shows that almost one in three U.S. households--35.9 million, to be exact--owns four or more televisions.
That's almost a TV for every room, including the basement, garage, and water closet. It's unclear, however, if all of those televisions are used daily, or if many have simply been warehoused in back bedrooms to make room for newer, flasher HDTVs.
A closer look at Nielsen's findings reveals significant differences in how older and younger generations watch traditional TV.
As you might expect, older viewers spend the most time watching conventional television--what was once derisively known as the Boob Tube. American TV viewers who are 65 or older watch more than 46 hours of traditional TV per week. But Americans from the ages of 12 to 17 watch just under 22.5 hours a week--less than half that of their grandparents.
This doesn't mean, however, that younger Americans are shunning TV programs, but rather than they're watching them via newfangled means, including streaming services, phones and tablets. Indeed, the top five mobile video channels are YouTube, Fox, ABC, Comedy Central, and CBS, according to Nielsen. With the exception of YouTube (and maybe Comedy Central), those are your grandpappy's networks.
Be sure to check out Nielsen's slideshow, which does a nice job of visually dissecting the study's findings, including global usage of digital technologies.