You might not be able to imagine a beer bottle that will light up whenever you clink your glass, strobe manically when you take a sip, or pulse in time to loud music, but Heineken's marketing team sure can. The Heineken Ignite is apparently the world's first interactive bottle and it will, Heineken claims, light up your world.

According to the Heineken Ignite Tumblr, the company wants to embrace the "start-up culture of experimentation." Why? Because it knows invention never sleeps. Or something. Unfortunately, the bottle probably won't show up on store shelves until sometime in 2014.

[Heineken Ignite via Geekologie]

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