IPVision, the firm behind on demand TV over IP service FetchTV, has launched apps for Samsung and Panasonic internet-connected TVs.

The Fetch TV app allows owners of Panasonic Smart Viera TVs or Samsung Smart TVs to access TV content and video on demand. The apps are offered as embedded apps within the smart TV interface of the internet-connected TVs. Fetch TV was already available to settop box users along with Freeview digital TV channels and access to Sky Go, Sky's online catch-up TV service and BBC's iPlayer.

The FetchTV apps for the smart TVs include content ranging from documentaries and kids' TV shows to concerts. Programmes can be purchased on a pay-as-you-go (PAYG) basis with prices starting from 65p for a 24-hour rental period. Alternatively, users opt for a 'micro-subscription', priced at £1.99 per month.

"The evolution of smart TVs represents possibly the greatest transformation to the TV viewing experience since the advent of colour back in the 1960s. These new TVs provide a natural home for FetchTV," said Eddie Abrams, IP Vision's CEO.

The Panasonic app is available now, while the Samsung app will be rolled-out during the first quarter of next year.

"Our strategy from the outset has been to diversify onto a whole range of different connected devices, offering consumers a rich entertainment experience that won't break the bank. The FetchTV app for Panasonic Smart VIERA TVs went live this week and we will follow shortly with Samsung and other key manufacturers," he added.

IPVision said the move of FetchTV on to smart TVs forms part of the firm's ongoing strategy to diversify into different connected devices, including Blu-ray players and PCs.