Californian ringtone company Xingtone has announced a partnership with Roxio to distribute its ringtone creation utility, Xingtone Ringtones Now.

Available from 16 September, Xingtone Ringtones Now will cost £15 to buy and allows the user to create unique, customised ringtones for a mobile phone.

The European ringtone market was worth £2.5bn in 2004, according to Juniper Research’s 2004 Mobile Music and Ringtones Report. This is largely due to the price of these downloads, said Xingtone’s European managing director, Richard Miles. “Many users have been hit with hidden costs and unexpected subscription charges,” he said.

Many popular UK-based ringtone download websites charge up to £4.50 for the latest tones. “The only thing that is worse than being overcharged for a ringtone is paying to get the same tone as your mates,” said Miles.

Once installed, the application will immediately search the My Music folder in Windows for all music files. Then you can select a track, cut it to fit and tweak it, and have it sent to your phone via text. You have 15 free turns and thereafter £1 will be charged to your phone bill every time you use the service.

Alternatively, you can download the application for free from and pay £1.50 for each go.

The ringtones should work with most mobile phones that support text messaging and have an internet service, though you can check on the website whether or not your phone is compatible. The software will read file types such as MP3 and WAV.

However, in terms of copyright issues, it’s down to users to police themselves.