The 'simplicITy' has been developed in collaboration with system builder Wessex Computers and Vegan Solutions, an Italian software developer which has recently launched Eldy - a software package for older computer novices.
It's this simplified software set-up that Discount-age.co.uk believes will prove most attractive to older users. With no start-up screen or log-in requirements, the no-frills interface offers just six options - Email, Browse the web, Chat, About me, Documents and Video tutorials presented by Singleton.
"A large number of 50 pluses only require: email, internet, a writing package, perhaps a means of storing or viewing pictures and a facility to chat," she said. "We don't need the bells and whistles that modern computers offer, we just need something that's simple to use and reliable. And this is not just true for older people. There are plenty of people under 50 who are terrified of currently available computers."
Discount-age.co.uk hopes to placate users' fears over online security by opting for the Linux Mint operating system instead of Windows. "Linux Mint and Eldy are virtually immune to viruses, spyware, trojans and other security threats that affect users of better known systems," the organisation says.
The simplicITy is available in two configurations - a £299.99 desktop with a single-core processor and a £389.99 dual-core mini desktop. However, with screen, keyboard, mouse and stereo speakers included, prices increase to £435.99 and £525.99 respectively.
Each computer includes simple set-up instructions and a manual reproducing the video tutorial training, for those who prefer to read. Furthermore, buyers will get free membership of www.discount-age.co.uk for one year.