MotherNature.com is closing its virtual doors, less than one year after it went public.
In a statement, the US-based online vitamin retailer cited lack of financing as one reason for its decision to shut down. In September, the company laid off 25 employees - 20 percent of its workforce - in an effort to save money.
The announcement by MotherNature.com came one day after another CMGI-backed company, Furniture.com, also said it was discontinuing operations because it lacked funding.
MotherNature.com isn't the only online seller of vitamins and health care products that has faced financial hardship.
UK-based Clickmango found itself in a pickle at the beginning of August and went to the wall after failing to secure an extra £300,000 to keep trading.
Industry analysts believe Mothernature’s disappearance epitomises the business-to-consumer downturn that is taking place.
On Tuesday, for example, San Francisco-based Pets.com said it was shutting down its online pet-supply store, adding another company to the growing list of dot-com failures. (See http://www.techadvisor.co.uk/news/display_news.cfm?NewsID=579).