Apple seems to be the brand of choice for Amazon US shoppers looking for a new computer.

At time of writing, Apple computers account for 12 of the online giant's top 20 computer bestsellers in the US. (Amazon UK doesn't carry computers.)

iBook leads the pack

The iBook is top of the list at Amazon as the back-to-school season begins in earnest, closely pursued by the new 20in iMac. The 12.1in SuperDrive PowerBook is in third place.

Remaining list leaders, in order of preference, are: fourth, the 14.1in iBook; fifth, 17in PowerBook; sixth, SuperDrive-equipped Mac mini; and seventh, the old-style 20in iMac.

Sony and Toshiba finally show up in eighth and ninth place, with a CD-RW/DVD Mac mini seizing tenth place.

Apple's heavy presence on the giant Amazon site reflects the new impact the company has on personal computing, thanks to the iPod, which keeps the brand in the public eye.

In tandem with the iPod, Apple's market momentum helped drive the company to deliver a new corporate record in its fourth quarter 2005, reporting the highest revenue and earnings in its history. Revenue hit $3.68bn, with a net profit of $430m.

With recent new Mac announcements and the migration to Intel processors promising further speed and power enhancements, analysts remain optimistic about the company's future growth.

But Apple senior executives must remain steady and avoid being blinded by the sweet sunlight of success.

The company will report its first-quarter 2006 results on 18 January.