Windows users now have a place to go for legal music downloads.

Scott Blum, the owner of online retailer, yesterday launched a new online music service called, which his company is billing as "the world's largest legal music download store."

The announcement was made at a media event held in New York's Times Square.

The service will offer about 300,000 tracks from five major record labels and thousands of independents. The songs will cost between 79 cents and $1.29 per track (roughly 50p to £1). Albums will start at $7.95 (about £6) and go to approximately $12 (£10), a company spokeswoman said.

Music will be available to Windows Media Player version 9.0 users and will come in the digital rights management-friendly Windows Media Audio format, an alternative to the more popular MP3 file format that cannot be used for peer-to-peer file sharing on services such as Kazaa or Morpheus. comes nearly three months after Apple's launch of its popular iTunes Music Store, which is averaging 100,000 downloads per day, according to Apple.

However, until Tuesday, no similar service had been available for Windows users.

"The race has been on, since iTunes was launched, to produce a similar service for the Windows market," said Josh Bernoff, a principal analyst with Forrester Research.

A dozen more such services will pop up over the next year, he predicted, including offerings from AOL, Roxio, Amazon and Microsoft's MSN internet service.

Because it has a variety of different download options — for example, some files offer free streaming of a portion of the song and some do not — is more complex than Apple's iTunes, Bernoff said. "But it's still significant in that it's the first Windows-based service that does not require a subscription," he said.

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