HP has launched a new all-in-one at MacExpo in London today. The Officejet 7410 is designed for the small to medium business market.

The company is also demonstrating its full range of workflow solutions for the professional graphics, digital imaging and small business markets.

Products on show also include newly launched all-in-one, the PSC 2710. It offers fax, scan and copy tools plus easy access to photos on memory cards over a wireless or wired network, HP said.

Expo attendees can also see the Photosmart R507 and R707 digital cameras and HP's Photosmart 8450gp dedicated photo printer.

"HP continually strives to develop state-of-the-art products for Mac users, whether they want to generate digital images at home or create a professional portfolio for work," said Kevin Dobson, HP Mac-connect business development manager.

"Huge investment has been made in setting standards for quality and longevity of results and our breadth of portfolio demonstrates the progress that we have made," Dobson said.

"HP is delighted to be a part of MacExpo this year," said Parvin Ahluwalia, HP product manager. "We have a close working relationship with companies such as Apple, Adobe and Gretag Macbeth to develop products that offer best in class color management solutions and provide color consistency across the entire workflow."

"HP technology allows graphics designers and photographers to achieve a high-quality creative impact with their work that differentiates them within a crowded market,” Ahluwalia said.

HP can be found at booth 30, near the entrance to the Expo.