has launched its first products following its merger with Compaq. The range consists of four notebooks, three under the OmniBook business brand and a Pavilion model aimed at the home and home office market.
The first wave of products to come out of the merged company are branded HP, but the company has pledged to continue offering customers the choice of HP or Compaq-branded laptops. Models sporting the Compaq logo are due out later this year.
The initial arrival of laptops branded with only the HP name could be part of a second strategy designed to keep from confusing customers so shortly after the merger between HP and Compaq, said Tim Scannell, an industry analyst at Shoreline Research.
HP needs to avoid any possible brand confusion that might eat away at either its customer base or Compaq's, which is why the brand name remains unchanged.
The range consists of the high-end OmniBook xe4500 with a Mobile Pentium 4 processor and the xe4400, which uses a desktop P4. There's also a budget OmniBook model, the Celeron-based xe4100. The line up is completed by the P4-based Pavilion ze5100.
UK pricing for all these models has yet to be confirmed.