Dell is expected to introduce its latest attempt at breaking Apple’s stranglehold on the portable music player market today, along with some new personal digital assistants and photo printers.
The new Dell DJ Ditty is a $99 (about £55) music player that comes with 512MB of storage. It will go up against the iPod shuffle, which carries all the cachet of the immensely successful iPod product lineup.
Unlike the shuffle, the DJ Ditty comes with a display, one of the major complaints lodged about its rival. It also plays songs in Microsoft’s Windows Media Audio format, which doesn’t take up as much space as Apple’s encoding format, according to Gretchen Miller, director of mobile product marketing at Dell. Apple’s website says the shuffle’s 512MB of flash memory is good for storing up to 120 songs, but Dell said the DJ Ditty’s 512MB can hold up to 220 songs.
However, it remains to be seen whether the appearance of the DJ Ditty has enough of the cool factor to outdo Apple in the fashion-conscious world of portable music players. Early reviews of the DJ were not kind on this score, but Dell has spent a lot of time working on the industrial design of the updated product, Miller said. It weighs 36.6g and comes with a 30-day subscription to the Napster To Go service.
Today Dell is also set to update its Axim line of PDAs with three new models running Microsoft’s Windows Mobile 5.0, Miller said. The new version of the operating system introduces support for what Miller called “persistent memory storage”, or the ability to protect data even if the battery fails on the device. The Axim 51 product family will be available in various configurations priced from $299 to $499 (about £165 to £275) depending on the processor and memory amounts desired.
The high-end Axim 51v and the more powerful version of the Axim 51 will come with integrated 802.11b and Bluetooth chips, allowing users to connect to the internet over a Wi-Fi connection or use Bluetooth-supported accessories such as headsets, Miller said.
Dell will also introduce two new photo printers today. The Dell Photo All-In-One 924 costs $89 (£50) and can print colour photos directly from a digital camera that supports the PictBridge standard. The 944 version can print pictures from media cards and has a 2.4in LCD screen in order to preview photos. It costs $149 (£82).