High street vendor PC World announced a revitalised range of its own-brand PCs yesterday. The four new Advent PCs are accompanied by their own website, www.adventcomputers.co.uk.
The latest models — 3208, 3308, 3408 and 3508 — range in price from £780 to £1,280 ex VAT, and place the emphasis on 'stylish' design.
"Gone are the days when the consumer is happy to buy a PC on function alone — style and good looks are increasingly important," said Jeremy Fennell, senior product manager at PC World.
Of course, here at PC Advisor we've been waiting for this to happen for a long time and predicted boxshifters' moves towards funky colours back in 2000.
According to Fennell, the co-ordinated metallic blue finish of the keyboard, monitor, tower and mouse sets it apart from the average grey box PC and marks a departure from the previous mix-and-match design of Advent PCs.
In terms of performance the 3208 is powered by AMD's Athlon XP 1900+ processor, and the other models contain Pentium 4 units ranging from 1.9GHz to 2.2GHz. Although each model only comes with a 64MB GeForce2 MX400 as standard, PC World has aimed to make the machines easily upgradable while keeping the cost as low as possible.
The desktop range will be followed by a line of Advent notebooks and projectors, all of which will be available from the Advent website.