Tesco Mobile has announced that 4G LTE mobile broadband is now free for new and existing customers.
After being the first virtual network to offer 4G in October last year, Tesco Mobile is now following in the footsteps of Three by making 4G totally free. The deal starts from today and applies to all pay monthly and SIM-only contracts. See also: What is 4G? A complete guide to 4G.
The move means customers can get a 4G SIM-only tariff for just £7.50 per month including 250 minutes, 5,000 texts and 500MB data. Tesco Mobile uses O2's network in the UK.
Simon Groves, chief marketing officer at Tesco Mobile, said: "After giving customers the chance to try 4G at their own pace with our flexible 4G tariffs, we’ve seen people really benefit from what it has to offer."
"Customers should be able to expect more from their mobile network, so as we see demand for 4G become more widespread, we wanted to take a different approach. Introducing free 4G is a clear example of our intention to provide all of our customers with the very best at no extra cost."
Tesco Mobile said that in the coming weeks is plans to launch data bundles for pay as you go customers and aims to expand its range of 4G capable smartphones. It will launch the Sony Xperia Z1 Compact and Motorola Moto X.
"As a network we hope that this move will challenge others in the market and encourage the industry to follow suit. We want to see 4G with no extra cost become the norm and networks making the very latest technologies accessible for all." added Groves.
Since the £2.50 4G premium has been lifted, existing customers will receive credits on their monthly statements.