UK ISP TalkTalk has reduced the price of its broadband packages for both existing and new customers by 50p.

TalkTalk Essentials, which comes with a 40GB download cap, has dropped to £6.50 per month from £6.99, while TalkTalk Plus that ensures users have unlimited downloads, which was previously priced at £14.99 per month, now costs £14.50. Both packages are subject to a £12.60 line rental charge.

The ISP has also reduced the cost of new line installation to £50 from £79.99 and scrapped costs charged for customers to take their broadband package to a new property. Furthermore, the number of landline to mobile minutes in it add-on bunled has increased to 500.

"Always providing our customers with the best possible value phone and broadband service is our primary focus. Price is an important part of this, but it's also about what you get for your money," said TalkTalk's CEO Dido Harding.

"So while we've reduced our prices we're also ensuring that what we give you for that price is the best deal on the market."

Last week, the ISP introduced a free of charge security service that works at network-level to ensure it will block infected web pages and inappropriate content on any device using the home broadband network to surf the web.