International Data Corporation (IDC) has released new research forecasting a year on year increase of internet-generated broadband traffic of around 50 percent.

The data says that both fixed and mobile traffic volumes are being driven by ‘power users’ which are using an inconsistent amount of bandwidth. IDC said its uses like web browsing, peer-to-peer file sharing and audio/video streaming that are driving the consumption.

"The enormous growth in end-user demand for both fixed and mobile broadband services is staggering," said Matt Davis, director of Consumer and SMB Telecom Services at IDC. "Despite enormous growth projected in IDC's forecast, it is difficult to overestimate this phenomenon. Fixed and mobile operators will have to deal with a new reality that will tax network resources to the limit —and perhaps past the limit."

IDC forecasts that broadband traffic will increase to 116,539PB per month in 2015, a significant amount more than the 9,665PB per month seen in 2010.

The firm said that bandwidth usage strongly correlates to the availability of faster broadband speeds. "This tells us that capacity and usage are interwoven, and that increasing capacity will ultimately lead to the adoption of new services and greater use." said IDC.

Broadband providers are currently upping the game with faster connections. For example Virgin Media is in the process of doubling its customers’ broadband speeds to a new high of 120Mb. TalkTalk has this week announced its fastest package, an 80Mb fibre optic service.

Something else which should help meet this demand is a 4G LTE network which could be up and running in the UK this year after Ofcom gave Everything Everywhere provisional permission to use its existing 1800MHz spectrum for a 4G network.