Pure Music, the web-based music streaming service from digital radio firm Pure, has finally been made available in the UK.

The music-streaming service (which was first announced in October last year) allows users to listen to 'millions' of tracks for a monthly free of £4.99 - thanks to the firm's deal with 7Digital - either from their internet-connected radios or through PCs with a net connection; via Pure's online portal The Lounge, or on a Android/iPhone smartphone thanks to an app that allows smartphone owners to stream tracks whenever they're in range of a 3G or Wi-Fi connection. Both apps, which are available from their respective app stores, are current free to download, although Pure says they’ll only be free of charge for a limited period.

Pure said as part of a launch promotion subscribers to Pure Music will receive their first month free-of-charge.

Pure Music offers the ability create playlists that can be streamed by simply dragging and dropping tracks. The playlists are also synchronised across all of the devices used to access Pure Music. There's even the option to share playlists via Facebook and Twitter along with Pure Tag, a function that allows users to bookmark tracks they hear on the radio and then find out about the artists and their back catalogue, or even discover similar artists.

Furthermore, Pure said offline playback on mobile devices will be made available soon for an additional monthly fee. It will be rolled out internationally later this year.

“Pure has a very broad customer base and Pure Music has been conceived to appeal to the mass market and offer music fans a simple way to find, discover and enjoy any music they want directly on their favourite listening device,” said Colin Crawford, Pure’s director of marketing.

“Forget the hassle of downloading and ripping – just search and enjoy. Both intuitive and easy-to-use, Pure Music has been designed to be at the heart of Pure’s expanding and market-leading range of internet-connected radio and audio products.”