There's probably more than a touch of hyperbole in Steve Jobs' assertion that Apple would embrace DRM-free iTunes 'wholeheartedly', but he's spot on when he says that music companies currently sell 90 percent of their wares without digital rights management. And I buy 100 percent of my music that way.
Actually, that's not strictly true. I have, on occasion er, 'borrowed' music from like-minded colleagues. But I reserve the right not to incriminate myself.
One hundred percent of my legitimate music consumption is purchased DRM free. You see, I buy shiny things called: 'compact discs'. I just buy them online to prove that I'm not dead yet.
It could be because I'm on the cusp of my fourth decade, but I can't understand why da kids download all their music. Admittedly it's immediate, but at 79p a track the maths don't add up. Buy a CD from website - usually in the far east - and you'll get healthy change out of a tenner for 12 or 13 tracks. You'll also get a little book with the words in, a CD case (very useful if you're in charge of the production of a magazine) and a disc you can use as a coaster to protect your finest Ikea pine.
It's not as if ripping a disc is difficult and, crucially, you don't get locked out of a file if you want to move it from your PC to a different player.
In fact, the only reason I can see for using iTunes or a similar service, is the availability of every (non Beatles) song in the world when you're, er, merry. In practice this means that every time Mrs Matt casts a disapproving eye over my online betting account (want a tip? Don't gamble when drunk), I merely have to boot iTunes and play back her Salt 'n Peppa collection to remind her that she is not shy herself of making unworthy purchases whilst not fit for purpose.
Wonder what I'll buy tonight?