Amazon is one of the biggest players in the Black Friday game. With such a huge range of products, you’re bound to find a great deal just in time for Christmas. Here, we bring you our pick of the very best Amazon deals, and some top tips to help make sure you don’t miss out on a bargain.
Best Amazon deals right now
Here's our pick of the best deals in tech from across Amazon, but if you're specifically looking for deals on Amazon devices - like the Echo, Fire, or Kindle range - then read on to find out which devices the company has discounted.
What to expect from Amazon this Black Friday
Amazon is one of the few retailers that announced its Black Friday plans in advance. It kicked off its massive sale event on Friday 17 November, which will run until midnight on Sunday 27 November. That’s despite Black Friday itself being on 24 November - and to make things even stranger, it actually kicked off its first three deals even earlier.
Particular highlights are the products made by Amazon itself, such as Amazon Echo, Kindle and Fire devices. The Echo 2, Echo Plus, and Echo Dot smart speakers are all deeply discounted, £20 off the Echo 2, £30 off the Echo Plus, and the Dot reduced to £34.99.
Amazon has also discounted its Fire tablets. Best of the bunch is the Fire 7, down to just £30, but the Fire HD 8 and Fire HD 10 have also both been reduced to their lowest prices ever. There are also deals on the Kids Editions of the Fire 7 and Fire HD 8 tablets, with £30 off the 7 and £40 off the HD 8.
Kindle users are in luck too - the Paperwhite e-reader is now just £79.99, a drop of £30 on the RRP. Even the Fire TV Stick is down from £40 to £25, though so far there's no offer on the more expensive 4K Fire TV.
Dash buttons have gotten a price slash too - they're usually £5 each, but are now a mere £2 - and given that you get £4.99 credit back after you first use them, Amazon is essentially now paying you £3 for each one you buy!
Even Amazon's services are seeing a price slash - the company has launched a promotion for three months of Amazon Music Unlimited - its Spotify rival - for just £0.99.
Amazon is offering new Deals of the Day every day. They will be hugely discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as they’re bound to fly off the shelves.
Even more tricky to get hold of are Lightning Deals. There are thousands of them every day, and they last for a very limited time with very limited stock.
We’d recommend signing up for Amazon Prime now if you haven’t done so already. You can get a 30 day free trial of Amazon Prime, or sign up for a year for £79. Click here to go to Amazon's sign up page.
All Prime members, even those on the free trial, get access to Amazon’s Lightning Deals 30 minutes early. For the best deals, that could be the difference between bagging a bargain and missing out completely. Plus, with Prime you’ll also get free next day delivery and access to additional features such as Amazon Prime Video.
If you're looking for more deals beyond just Amazon's, you can visit our overall round-up of the best Black Friday deals here.
For our pick of the best Amazon Black Friday deals, see the list below, or click here for more than our top ten.
Best Amazon Black Friday deals 2017
1. Amazon Fire 7 Tablet
Now: £29.99 (£20 off)
The Fire 7 tablet is just £29.99 from Amazon for Black Friday. Read our review here.
2. Fitbit Flex 2
Now: £39.99 (£40 off)
We love Fitbit's minimalist activity tracker, and right now it's got a brilliant £40 off.
3. Amazon Echo Dot
Now: £34.99 (£15 off)
Pick up Amazon's cheapest Echo smart speaker even cheaper as it launches its Black Friday offers. Read our review of the Echo Dot here.
4. Motorola G5
Now: £129.95 (£40 off)
The best budget phone of 2017 is now even cheaper - you will not get a better phone at this price. Read our review.
5. Amazon Kindle Paperwhite
Now: £79.99 (£30 off)
Get £30 off Amazon's Paperwhite e-reader as part of Amazon's huge Black Friday sale.
6. Xbox One S 500GB
Now: £189.99 (£40 off)
This is a great value price for an Xbox One S on its own if you don't fancy any of the bundles.
7. Samsung Galaxy S8
Now: £508 (£181 off)
A great price for the Samsung Galaxy S8 SIM-free from Amazon.
8. Sony 18.2 MP Digital Compact Camera
Now: £239.99 (£90.01 off)
An advanced compact camera with WiFi and a tiltable LCD screen.
9. UE Boom 2 Bluetooth Speaker
Now: £94.99 (£75 off)
A durable waterproof and shockproof bluetooth speaker. See more great speaker options: best cheap Bluetooth speakers 2017
10. Amazon Fire TV Stick
Now: £24.99 (£15 off)
This is the cheapest price yet for Amazon's Fire TV, which lets you stream directly to any TV.