Amazon Prime Day 2017 is over for another year, but we think it was the best yet. With prices slashed across every category and Amazon deals so cheap that we can't resist them, we're already excited about Prime Day 2018. Here's a recap of everything we saw on Prime Day on 11 July 2017.
Remember that all of the deals mentioned below will now be over, as this article was written on Prime Day itself. However, you can find all of the best deals available right now in our Best Tech Deals 2017.
In order to take advantage of Amazon Prime Day, you'll need to be a Prime member. You can sign up for the 30 day free trial and not have to pay a penny if you remember to cancel before your trial is over.
If you want to find out more about what you get with Amazon Prime before you sign up, read our complete guide to Amazon Prime.
If you're in the US, you can visit our sister site PC World for all of the US Prime Day deals. Stick with us for the best UK deals right here.
Best Amazon Prime Day deals
We've picked out the very best of Amazon's Prime Day deals here. In addition to those mentioned, you'll find super speedy Lightning deals that will be available for an hour or two, or until they're sold out. See all Lightning deals here.
But even these Daily Deals can sell out, so you'll need to get a move on if you want to make sure you get the best deals. A brilliant Surface Pro 4 deal sold out around lunch time, for example, and a PS4 deal just hours later.
Top 10 Amazon Prime Day Deals
The Echo is one of the most exciting gadgets in years and has huge potential, so it's well worth considering grabbing one this Amazon Prime Day with such a big discount. It's a hands-free voice-activated speaker which uses Alexa, Amazon's virtual assistant, to play music, check the weather, turn on the lights and much, much more.
Find out more in our Amazon Echo review or head straight to Amazon to take advantage of today's deal.
When Amazon first launched the £49 Fire Tablet in 2015, it instantly became the benchmark for cheap tablets. Almost two years later, the brilliant tablet is still just £49.99, and for Prime Day Amazon has slashed the price to an incredible £29.99.
The Fire 7 has Alexa baked into the software, too. This is a great value tablet at £50, but at £30 it's a complete steal. Don't miss out!
Find out more in our Amazon Fire 7 review or head straight to Amazon to take advantage of today's deal.
This is one of the best Xbox One S deals we've seen to date. You'll get the Xbox One S (500GB) itself, as well as Forza Horizon 3, Minecraft, Chatpad & Headset and a second controller, all for an incredible £179.99
Huawei's second generation smartwatch has a double-chrome design for a premium, sporty look. But it's the hardware that really sets it apart from rivals: it boasts 4G connectivity, GPS, Wi-Fi and Bluetooth, allowing for use without a connected smartphone.
The array of built-in sensors in the Watch 2 provides in-depth fitness tracking, too.
The Fitbit Charge 2 will appeal to the casual get-fit user and the more serious fitness freaks, although runners might prefer a tracker with a built-in GPS. Users will love the large display and interchangeable wristband, and there are plenty of great fitness features available to use.
PlayStation Plus not only offers access to PS4's online multiplayer capabilities, but it also means you'll get monthly games at no extra cost and exclusive discounts.
This durable, waterproof and shockproof wireless speaker is a steal at £71, which is more than half price. It offers up to 15 hours of battery life, and sounds great thanks to its 360 degree design.
The Fire TV Stick is a media streamer that lets you watch Amazon Prime Video, Netflix, YouTube and UK catch-up TV. You can install more apps and games on it to get more content, too. It plugs into your TV directly via the HDMI port, and this model has Amazon Alexa built in.
9. De'Longhi Nespresso EN550 Lattissima Touch Automatic Coffee Machine | Was £279.99, Now £125.99 | 55% off
This gorgeous coffee machine is more than half price as part of Amazon Prime Day. Available in three colours, it can make the perfect latte or cappuccino with just the touch of a button.
Get 50% off these in-ear headphones from Bose, designed for long wear with StayHear ultra tips for comfortable but secure listening. There's an on-cable microphone, too.
Be sure to choose between the pair designed for iOS and the pair designed for Android before you buy (both are on offer, but have subtle differences so this is an important step).
Amazon Prime Day Echo Deals
- Amazon Echo Dot, was £49.99, now £34.99 (30% off). View deal here.
- Amazon Echo, was £149.99, now £79.99 (47% off). View deal here.
Amazon Prime Day Fire Tablet Deals
- Fire 7 Tablet, was £49.99, now £29.99 (40% off). View deal here.
- Fire 8 Tablet, was £79.99, now £49.99 (38% off). View deal here.
- Fire 7 Kids Edition, was £99.99, now £69.99 (30% off). View deal here.
- Fire 8 Kids Edition, was £129.99, now £89.99 (31% off). View deal here.
Amazon Prime Day Kindle Deals
- Kindle Paperwhite, was £109.99, now £79.99 (27% off). View deal here.
- Kindle Voyage, was £169.99, now £129.99 (24% off). View deal here.
Amazon Prime Day Baby Tech Deals
- Angelcare AC401 Movement and Sound Baby Monitor, was £109.99, now £49 (55% off). View deal here.
See more similar deals on our Best Gadgets Deals page.
Amazon Prime Day Camera Deals
- GoPro Hero 5 Session Action Camera, was £381, now £244.99 (36% off). View deal here.
Amazon Prime Day Coffee Machine Deals
- De'Longhi Nespresso EN550 Lattissima Touch Automatic Coffee Machine, was £279.99, now £125.99 (55% off). View deal here.
- Nescafe Dolce Gusto Melody 3 Coffee Machine, was £52.49, now £25.99 (50% off). View deal here.
- De'Longhi Eletta Bean to Cup Coffee Machine, was £829.99, now £399 (52% off). View deal here.
- Jura IMPRESSA F8 Aroma+ TFT Coffee machine, was £999, now £619.99 (38% off). View deal here.
- Magimix Nespresso Maestria Coffee Machine, was £349.99, now £199.99 (43% off). View deal here.
See more similar deals on our Best Gadgets Deals page.
Amazon Prime Day Gaming Deals
- Logitech H800 Wireless Headset, was £89.99, now £53.99 (40% off). View deal here.
- WipEout: Omega Collection (PS4), was £29.99, now £19.99 (33% off). View deal here.
- Xbox One S 500GB games + controller bundle, was £296.61, now £179.99 (£111 off). View deal here.
Amazon Prime Day Headphones deals
- Sennheiser HD 598SR Over-Ear Headphones, was £199, now £79.99 (60% off). View deal here.
- Bose SoundTrue Ultra In-Ear headphones, was £99.95, now £50 (50% off). View deal here.
- Jaybird Freedom Wireless Headphones, was £139.99, now £79 (40% off). View deal here.
- Sony XBS-N1AP High-Res Audio In-Ear headphones, was £150, now £79.99 (47% off). View deal here.
Amazon Prime Day Home Tech deals
- Philips Hue Wireless Smart Lighting Starter Kit, was £149.99, now £89.99 (4033% off). View deal here.
- Hive Active Heating Kit, was £179.99, now £103.49 (42% off). View deal here.
- Y-Cam EVO Indoor HD Wi-Fi Security Camera, was £129.99, now £71.99 (45% off). View deal here.
- TP-Link Smart LED Wi-Fi Light Bulb, was £24.99, now £15.74 (37% off). View deal here.
- Arlo Smart Home Security Camera Kit, was £409.99, now £224.99 (45% off). View deal here.
- TP-Link HS100 Wi-Fi Smart Plug, was £24.99, now £16.19 (35% off). View deal here.
- Nest Cam Indoor Security Camera, was £159, now £110 (31% off). View deal here.
See more similar deals on our Best Gadgets Deals page
Amazon Prime Day Laptop Deals
- Dell Inspiron 7000 15.6in Gaming Laptop, was £899, now £699.99 (22% off). View deal here.
- Asus Touchscreen Chomebook 12.5in, was £599.99, now £439.99 (27% off). View deal here.
Amazon Prime Day Pet Tech Deals
- Tractive GPS Pet Tracker, was £38.99, now 28.19 (30% off). View deal here.
- PetSafe Automatic Ball Launhcer, was £127.98, now £89.49 (30% off). View deal here.
Amazon Prime Day Phone Deals
- Motorola Moto G5, was £179.99, now £134.99 (25% off). View deal here.
- Wileyfox Swift 2 X, was £219.99, now £149.99 (32% off). View deal here.
Amazon Prime Day Smartwatch Deals
- Huawei Watch 2, was £379, now £259. View deal here.
- Garmin Forerunner 35 GPS Running Watch, was £169.99, now £109.99 (35% off). View deal here.
- Garmin Forerunner 235 GPS Running Watch, was £299.99, now £174.99 (42% off). View deal here.
- Samsung Gear S3 Frontier Smartwatch, was £349.99, now £259.99 (26% off). View deal here.
Amazon Prime Day Speaker Deals
- UE Boom 2 Speaker, was £169.99, now £71 (58% off). View deal here.
- B&O PLAY Beoplay A1 Speaker, was £199.99, now £179.99 (10% off). View deal here.
- B&O PLAY Beolit 15 Bluetooth speaker, was £399, now £224 (44% off). View deal here.
Amazon Prime Day TV Deals
- Sony Bravia 40in Smart TV, was £620, now £389 (37% off). View deal here.
- Sony 65in 3D Smart TV, was £1500, now £999 (£500 off). View deal here.
Amazon Prime Day Turntable Deals
- ION Audio Max LP Belt-Drive Turntable, was £79.99, now £49.99 (38% off). View deal here.
- Audio-Technica Fully Automatic Belt-Drive Turntable, was £149.99, now £95 (37% off). View deal here.
What is Amazon Prime Day?
2017's Prime Day is the third of its kind. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become an annual deals event.
Amazon Prime Day is bigger and better than ever, with deals as huge and as plentiful as they are on Black Friday and Cyber Monday. They're only for Amazon Prime customers, though, so you'll need to sign up to Amazon Prime or its 30-day free trial to take advantage of the offers.
Amazon Prime Day tips
- Join us right here on this page for a curated list of the best deals. Amazon will cut the prices on thousands of products so let us do the hard work for you to help you make the most out of it.
- Use the Watch this Deal button on upcoming deals to make sure you don't miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.
- Choose No-Rush delivery to earn rewards.
How to get Amazon Prime
As mentioned, the catch is that you'll need to be an Amazon Prime customer in order to take advantage of the deals.
Be sure to cancel your subscription before your free trial ends to avoid being charged. Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
You might also like: How to share Amazon Prime with family & friends.
Rival deal events
Amazon's competitors are keen to attract some of the attention back to their online stores on Prime Day, so they've kicked off their own big sales and deal events. You can find them by clicking on the links below:
- Argos: The Big Sale!
- Carphone Warehouse: 3 Day Deals
- Currys/PC World: Save up to 50% Sale
- Debenhams: Flash Sale
- GAME: Flaming'o Hot Deals
- eBuyer: Summer Sale
- IWOOT: Multi-Buy Madness
- John Lewis: Clearance
- Maplin: Flash Deals
- Microsoft: Summer Sale
- Mobile Phones Direct: Scorching Summer Deals
- Very: Home & Electrical Sale
- Zavvi: Mega Monday